WEBSITE DESIGN AND SOCIAL MEDIA MARKETING SERVICES FOR A FERTILITY CENTER
The strategy for the fertility centre in Karaikudi is divided into two parts - the one-time activity of re-developing a WIX powered website, the recurring activity of maintaining a social media presence.
When it comes to the website we’d recommend Wix as a platform because of the speed, ease of use and security. It trumps open source platforms like Wordpress. The Wix hosting charges would be at actuals.
We’d begin by selecting a template based on the references provided. We’d configure the template by redesigning the visual content and redoing the written content. This will help in better indexing by Search Engines. The website will be an FYI type website with Home, About Us, Treatments, testimonials and Contact options.
Once the website is completed we’d connect it over to Google Search Console, Analytics and Clarity.
We’d set up a content calendar to dictate the kinds of posts to keep the Facebook and Instagram Page active. We’d also take care of response management on the Google Business Profile. Ideas for content would include things like testimonials from past patients, tips from Doctors, and new treatments in the industry.
Since the objective is more brand awareness centric we’d also run a minimal advertising budget (paid to Facebook) primarily geared to increasing engagement on the content.
We’d set up a Data Studio report which would track the visits to the website and the performance of the content in real-time.
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Phone: 6385084122