Website Building, SEO, Social Media Marketing And Google Ad strategies For A Dubai Based Realty Project | Strategy
The strategy for the Dubai Realty project being promoted by the agent would involve the setting up of a landing-page-based Wix site and social media marketing (+ advertising) and Google ads.
When it comes to the website, we ’d recommend Wix (hosting charges at actuals) since it is fast, mobile efficient, and secure. We can select templates based on the reference sites identified.
We can set up the content for the site (based on the inputs of the projects mentioned) and take the relevant media from the developer's website; having the text re-written for better SEO.
Once the site is up (the process should take approximately 2 weeks, depending on (input) we can begin the process of setting up a Facebook and Instagram Page in the Realtor’s name.
We can also start posting content with repurposed developer images on the pages as per a pre-determined content plan, talking about the various amenities of the property currently being promoted.
We can set up a Google Business Profile in order to also publish our content on that space, and serve as a location anchor for our Google Ads. The Google Ads (paid to Google) and the social media ads (paid to Facebook) would be targeted across the middle east and Europe in order to attract potential investors, in their local language.
We can also measure the performance of our content and the advertising (performance marketing) in terms of leads, clicks, and impressions using Google Data Studio Report.