Social Media Marketing, Social Media Advertising, Youtube Ads, Linkedin Ads For A TMT Brand
The strategy for the TMT brand looking to establish a foothold in the Tamil Nadu the market involves two processes: Content production (For distribution online; and to serve as sales collaterals) and advertising (in order to build social proof of the brand’ s strength)
When it comes to the content production side of things, we ’d bring to the table our understanding of the Mass Market Tamil Audience in terms of videos, memes, promotional posters, and cultural integrations across Facebook, Instagram, Youtube and YouTube
Ideas for content would include Meme style videos (VO, travel and board at actuals), South Indian Festival Integrations; and detailed factory/product overviews
This is in recognition of the fact that the business of TMT steel is highly commoditized; and needs a good deal of local content and advertising for penetration.
We ’d also couple the content production strategy with a high level of paid advertising in order to enhance the distribution of our content among target audiences - traders, contractors, and the general consumers. These ads (paid to platform) would be purely driven towards in-platform metric enhancement.
We ’d also set up a Data Studio report which would track overall audience size; and penetration in a real-time manner vis via the content that we’re producing.