Social Media Marketing, Social Media Advertising, And Influencer Marketing Strategies For A Fashion Brand | Strategy
The strategy for the online house of fashion brands involves social media marketing and advertising; with an optional add on of influencer marketing.
We ’d look to set up a content calendar that would govern the kinds of posts, stories, reels and gifs that would go out on Instagram and Facebook.
Ideas for content would include things like ASMR unboxing, Collab style fashion tips videos (influencer cost at actuals) and price-drop style contests
We ’d also be running social media ads (paid to Facebook in order to increase the engagement of the content among the audience who already shops at similar brands; and drive visitors to the website in order to increase sales.
We can measure the performance of our organic content and ads using connectors and Google ’ s Data Studio product.