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Writer's picturePradeep Rajadas

Social Media Marketing, SMA, and Google Ads for a B2B Tea / Coffee Delivery Brand

SOCIAL MEDIA MARKETING, SMA, AND GOOGLE ADS FOR A B2B TEA / COFFEE DELIVERY BRAND

Social Media Marketing Services in Chennai

The strategy for the B2B tea/coffee delivery brand are social engine marketing, social media marketing, social media advertising.

When it comes to Google ads (paid to Google) the rationale for running the same for terms like “Tea Delivery in Madurai” is to outflank our competition. Since our Facebook Page already ranks on Google organically, SEO would not be recommended at this time; also accounting for the time taken to rank. Google ads will run against keywords and result in people visiting our website to create leads; it presupposes the deployment of a fully functional and well-optimized website.

When it comes to the social media marketing section we’d set up a content calendar which would purely focus on B2B for corporates. Ideas for content include things like “Feel like you’re working from home”, The effects of coffee in boosting productivity, and the testimonials (Google reviews) from our past customers. We’d create posts, stories and reels to keep the pages on Facebook, Instagram and Google Business regularly updated.

When it comes to social media advertising (paid to Facebook) we’d be using it primarily to boost the engagement with our content; targeting the HR’s of corporates with more than 5 employees in the Madurai region.

We’d also set up a Data Studio report to track our progress vis a vis the market opportunity in the region

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