SOCIAL MEDIA MARKETING, SEM, AND SOCIAL MEDIA ADVERTISING STRATEGY FOR A B2C RETAILER
The strategy for the B2C retailer of saffron are Advertising (across Amazon, Google and social media), Content creation/curation.
When it comes to the advertising section we’d recommend we split our budgets across Amazon, Google and Facebook/Instagram - in this order of priority. Amazon ads can run against searches for our brand name, our competitor’s brand names and our product category like “pure Kashmiri Saffron”. These ads would take users to the product page resulting in conversion. We can also use software like Unicommerce to aggregate our position across sites.
When it comes to Google ads, we can run ads against brand name searches/competitor searches (Search ads) as well as product ads. We can also integrate our Wix Shopping site with Merchant Centre for better listing on Google Shopping. We’d eschew SEO in this regard because of the competition from other marketplaces.
When it comes to the social media advertising section (paid to Facebook we’d run ads primarily to enhance engagement with regular content and direct people to the website to buy.
When it comes to the social media marketing side of things we’d draw up a content calendar to regularly post on Facebook and Instagram. These would include ideas like tracing the history of pure saffron, the health benefits of the same and use-cases of the product. We’d also collab with influencers to have them repost some content and curate content on their own about our brand which we can reshare. We can also set up a Data Studio report to track our web and social media engagement.
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