SOCIAL MEDIA MARKETING, GOOGLE ADS AND INFLUENCER MARKETING STRATEGIES FOR AN EVENT CIRCUIT BRAND
The strategy for the circuit event brand is centred around localized marketing in the form of ad handling (on Instagram, Facebook, and Google) as well as Local Influencer Marketing to create FOMO and build local engagement among new audiences.
We ’d use the input content provided and localize the same in Tamil to provide greater relevance to the target audience. We ’d then set up ads on Facebook, and Instagram (paid to Facebook) to drive people to the website and DMs to book tickets.
We’d help optimize the landing page with localized content and create Google ads which would help wrap up the demand being generated by Offline Ads. These Google Ads (paid to Google) would run against specific keywords in the local region.
We ’d also select a timed-release list of local influencers (with a following of up to 50k) to create FOMO-style content with Insider Promo Codes to promote ticket sales.
We ’d be able to track the performance of our ads and influencers using Google Data Studio and live reporting.