SOCIAL MEDIA MARKETING, CONTENT CREATION, AND LINKEDIN AD STRATEGIES FOR AN AUCTION PLATFORM
The strategy for the demand/supply reverse-transport-freight auction platform are performance marketing fueled by content creation, paid ads on website and Linkedin.
The premise for the strategy is the fact that that because this is an industry-first platform, we’d need to rely more on push ads in the form of LinkedIn Promotions to generate demand among various manufacturers with a need to plan and execute transport routes; rather than to rely on pull marketing through Google Ads. However, when the client visits the website, the content on the same should be such so as to convince them that ours is a platform worth associating with.
When it comes to LinkedIn marketing we’d set up a content calendar which would ensure that our page is kept active with regular content about our platform. This would include things like Explaining our process, transport partners and routes covered. We’d also be able to expand upon this content by writing up the various sections on our website (one-time) and then adding to it on an on-going basis.
When it comes to paid marketing (LinkedIn) we’d run targeted ads to decision makers at various manufacturing facilities across the country. These ads would help us create demand among these people and get our platform in front of the right audience.
We can also set up a Data Studio report to track the performance in real-time across our web traffic, content on LinkedIn and ads
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