SOCIAL MEDIA MARKETING AND SOCIAL MEDIA ADVERTISING STRATEGIES FOR A VET
The strategy for the vet involves the creation of moderated content and advertising in order to build a local audience base from which to launch a national e-commerce pet brand.
When it comes to the content, we ’d create a content calendar that would govern the kinds of posts and videos that would go out on Facebook and Instagram. The content would be created based on the input provided by the brand in terms of clips and photos.
Ideas for content would include things like testimonials from happy patients, pets of the month contests, and general tips on pet care.
We ’d also take care of running ads (paid to Facebook and Google) in order to build a brand and increase enquiries for the clinic. The social media ads would boost engagement among the local interested audiences, and the Google ads would result in clicks to the website to get leads.
We ’d also set up a Google Data Studio report in order to track the performance of our content and ads in real-time.