SOCIAL MEDIA MARKETING AND SOCIAL MEDIA ADVERTISING STRATEGIES FOR A FOOTBALL CLUB
The strategy for the football club involves co-ordination with an on-ground content creation resource (hired by the agency) and social media marketing using an off-site team of experts.
We ’d help hire an on-ground resource who would be responsible for taking daily content with the players and coach in accordance with the overall content plan; developed in conjunction with the brand and reference pages.
The content created would be edited with quick TATs and posted on social media with the correct techniques to get max distribution.
We ’d also moderate the flow of fan content and player content in the form of giveaways, merchandise, and player behind<1>the-scenes content.
We ’d run ads (Paid to Facebook in order to boost the engagement of the content and also drive visitors to our properties.
The volume of both content and ads would be amped during the time of events.
We ’d be able to measure performance through the use of the Google Data studio report which we can connect and set-up