SOCIAL MEDIA MARKETING AND INFLUENCER MARKETING FOR A RETAIL BRAND
The strategy for the high end silk saree retailer are social media marketing, social media advertising, influencer marketing.
When it comes to the social media marketing part we’re looking at creating and co-creating content on our social media pages - Facebook and Instagram. We’d be setting up a content calendar which would encompass things like GIFS, posters, reels in order to first build foot falls to the physical store and then leverage that into digital sales. Ideas for content would include things like from The Runway, Caring for your Clothes, and Origin stories of the designs on Display.
We’d also be running Check-in based geo-fenced ads on Facebook and Instagram (paid marketing) to increase the engagement with the content as well as to drive people to visit the physical store.
An integral part of our content strategy and follower-growth plan would be to engage with influencers to co-create content which would be shared on our page as well as the influencer’s page.
We’d also set up a Data Studio report to track our organic marketing and influencer marketing (through affiliate codes).
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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
Phone: 6385084122