SOCIAL MEDIA MARKETING AND ADVERTISING STRATEGY FOR A GROCERY BRAND
When it comes to sales (conversion) based advertising, the rationale for the same is derived from the fact that although sales advertising makes up a considerable portion of the budget - the conversion from the same leaves much to be desired. We’d run ads across Facebook, Instagram and Google in order to not only increase the traffic coming in from those channels, but also increase the conversion percentage from the same
When it comes to brand related advertising the rationale for the same derives from the fact that a substantial portion of the current online sales derive from direct and organic (brand) related traffic sources. Therefore we’d propose running ads to increase the Follower base on Facebook, increase the view count on YouTube and increase the engagement for our social media content. We’d be responsible for setting up the campaign, creating content for the campaign, creating the audience, and optimizing the same based on results.
When it comes to sales (conversion) based advertising, the rationale for the same is derived from the fact that although sales advertising makes up a considerable portion of the budget - the conversion from the same leaves much to be desired. We’d run ads across Facebook, Instagram and Google in order to not only increase the traffic coming in from those channels, but also increase the conversion percentage from the same.
We’d be setting up a Data Studio report to track the performance across all these channels and activities in real-time, in one centralized location.
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