SOCIAL MEDIA MARKETING AND ADVERTISING STRATEGIES FOR AN ORGANIC FARMING E-TAILOR
The strategy for the organic farming e-tailer would be a mix of organic content (differentiated brand positioning) and ROI-driven advertising. We’d set up a content calendar to decide on the kinds of posts that would go out on Facebook and Instagram. These would be a mix of posts, reels, GIFS and interactive content.
Ideas for content would include things like identifying the true benefit of going “organic”, the service element of the gardener support, and the host of third party products/prices provided on the platforms.
We can also add in a series of long form blog articles on the website; which can be sent out as a newsletter as well in order to build out the brand story in terms of passion, sustainability and the environment.
When it comes to the ROI section of the marketing; we’d focus on paid ads (Paid to Facebook) across Instagram and Facebook.
We can target customers based on the products (whether first party or third-party) as well as the services arm of the business. The ad objectives can be set to drive engagement and traffic.
We can measure the performance of our marketing using Google’s Live Data Studio. At a later stage, we can tweak our advertising budget, and expand to other marketplaces based on performance.
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