SOCIAL MEDIA MARKETING AND ADVERTISING STRATEGIES FOR A TECH STARTUP
The strategy for the tech startup working in the wellness space involves social media advertising and social media marketing (based on input content provided) as well as influencer marketing (on a need basis).
We’d create a content calendar which would encompass informative style posts based on the menu of the services of the wellness centres covered. these would help us make content in terms of posts and reels on social media.
We’d also run ads (paid to Facebook) in order to target non-hotel premium customers interested in wellness; so that we can have CTA’S of lead generation
We’d provide a list of collateral required to be provided by the brand for marketing purposes. we’d also engage on a need-basis with influencers (paid at actuals + management fee) to have them visit our properties and create content on the same.
We ’d set up a Data Analytics Report in terms of Google Data Studio to track the performances of the ads in real time