SOCIAL MEDIA MARKETING AND ADVERTISING STRATEGIES FOR A SALON BRAND
The strategy for the salon brand are social media marketing, social media advertising
When it comes to social media marketing we’d set up a content calendar and have regular posts go up on the page. Content ideas would include things like tips, looks and trends in the industry. These would be posts, reels, gifs and stories.
When it comes to the social media advertising section (paid to Facebook) we’d use ads to boost the engagement of the page and drive traffic for appointments among target audience located near the salon.
When it comes to influencer marketing, this is something we can initiate based on the season; wherein for a specific campaign we can engage with an Instagram influencer and have them create content for us
We can also set up a Data Studio report to track the performance of the ads and marketing in real-time.