SOCIAL MEDIA MARKETING AND ADVERTISING, SEARCH ENGINE OPTIMISATION AND SEARCH ENGINE MARKETING STRATEGIES FOR A FINANCIAL SAAS COMPANY
The strategy for the financial SAAS product is divided up into Search Engine Optimization (+ Google ads) and Social Media Marketing (+Advertising).
When it comes to the SEO aspect of it, we would create content and perform On-page Optimization for the website in terms of Meta tags.
We’d then build backlinks from other websites to the website for keywords like “Back office Software for Hotels”.
As these links get indexed, the website starts to rank on the first page of Organic search for various locales.
We can also (optionally) run SEM Ads (paid to Google) Wherein we select keywords, optimize landing pages and run campaigns in selected Geographies (like the Middle East) to get us clicks relevant searches (PPC).
When it comes to the social media section we'd cover Linkedin, Facebook, Instagram, and Twitter wherein we ’d create a content calendar for various types of static, and video posts.
These would include feature overviews, case studies, and testimonials of the product inn use. Apart from Tweets that engage the community, we can also post 30-second animated videos to boost the brand.
in order to ensure actual results from our social media posting and boost we can run ads (paid to Linkedin and Facebook) to target Hotel Owners and CFOs based on their geographies.
These ads can also help in building a brand in order to increase the effectiveness of our ads and differentiate us from other players in the market.
We ’d be able to measure the performance of our ads and content using Google Data Studio and the appropriate connections.