SOCIAL MEDIA MARKETING AND ADVERTISING, SEO AND GOOGLE AD STRATEGIES FOR A RESEARCH CENTRE
The strategy for the muscular dystrophy research center is divided into Search Engine Marketing (paid and organic) and social media marketing (with moderated Paid advertising).
The three primary objectives of the activity would be to increase the reach of the organization, increase awareness of the Vision, and drive awareness among other centers. The first objective can be a push towards donation.
When it comes to the flow of the potential patron, we ’d look at them doing a Google Search and coming across our ad, our organic ranking (after a period of six-eight months, or our listing on an aggregator platform.
Once they visit our website, we’d like them to take away social proof from our handles by posting regularly on Facebook and Instagram (as per a content calendar and driving engagement for the content among target users using paid advertising.
We ’d be able to measure the performance of our ads using Google Data studio report, which can also be connected to social media.