SOCIAL MEDIA MARKETING AND ADVERTISING AND SEO STRATEGIES FOR A REAL ESTATE PROMOTER
The strategy for the real-estate promoter involves a mix of SEM (google ads and seo) and social media marketing (and advertising)
Optionally, in order to jump-start our marketing, we can look at revamping the website on WIX so as to ensure better performance, security and easy maintenance
We can pick a professional template (wix hosting at actuals) and add migrate the content (images, text, structure) from the existing website. the process would take approximately a month to complete (based on the availability of client inputs)
We can begin the seo by creating a keyword roadmap based on our competitors and search console research. we can then add content to our website; and build backlinks to the same from other domains so that over time the keywords rank on the first page of google search.
We can also run google ads (paid to google) targeting people searching in, or about our projects. we can optimize the landing pages and keywords, and ad copies to ensure we have a segmented approach to maximize conversions.
We can also set up a content calendar where we create regular photos, posts and videos on Facebook, Instagram and youtube. ideas for content would include things like interview-style videos, project overviews, and “future maps” of the localities
We can run paid ads (Paid to Facebook) to increase the engagement of the content among target users and also drive calls in the form of Call CTA ads. We can track performance by using Data Studio Reports