SOCIAL MEDIA MARKETING AND ADVERTISING, AND INFLUENCER MARKETING STRATEGIES FOR A NEON SIGN BOARD SUPPLIER
The strategy for the neon sign board supplier is divided into social media marketing, social media advertising and influencer marketing.
When it comes to social media marketing, we ’d set up a content calendar and create content by shooting at the manufacturing locations (travel outside the city at actuals).
Ideas for content would include things like sign board inspiration, use cases of existing customers and the benefits of the technology (centred around B2B).
When it comes to the ads (paid to Facebook) we’d increase engagement on the content (allocating the budget depending on the posts) among our target audience. We’d divide that up into B2B (Cafe Owners, Resto-bar owners) and B2C customers - Teens looking to jazz up their spaces and wedding parties.
We ’d also selectively partner with influencers (on a barter/cash model) to have them promote our products to their followers. We ’d track progress across our marketing using Google Data Studio Reports.