SOCIAL MEDIA MARKETING AND ADVERTISING, AND INFLUENCER MARKETING STRATEGIES FOR A HOTEL
The strategy for the two locations of the upscale hotel brand involves social media content creation (and social media ad handling), offline content creation and influencer marketing.
When it comes to social media content creation, we ’d set up a content calendar that would cover rooms, amenities, bar, and restaurant and make visits to the properties every month to take pictures and videos which would serve as the basis for social media.
Ideas for content would include a walkthrough of the amenities (VO, Influencer - at actuals), Festival promotions, and cocktail-making videos. While creating the content we ’d use brand assets as well as make our own; and follow the brand’ s international guidelines.
We’d also run a moderated ad budget (paid to Facebook) in order to boost engagement for our content targeted at travellers, and people surrounding the properties. This would help us do justice to the content production budget
When it comes to offline creatives, these would include things like table-tops, promotional standees, festival menus, and flyers; and we ’d set up a package cost for the same with the option to carry forward/add ad-hoc requirements.