Social Media Marketing, Advertising, Influencer Marketing For An Upmarket Fitness Brand | Strategy

SOCIAL MEDIA MARKETING, ADVERTISING, INFLUENCER MARKETING FOR AN UPMARKET FITNESS BRAND

Social Media Marketing, Advertising, Influencer Marketing For An Upmarket Fitness Brand | Strategy

1. The strategy for the upmarket fitness brand involves a mix of social media marketing, moderated advertising (paid to Facebook) and Influencer marketing, in the first phase (Spanning 3 months)

2. When it comes to social media marketing, we ’d set up a content plan for the posts that would go out on Facebook, Instagram, LinkedIn (to tackle corporate memberships), and YouTube (Shorts from Reels).

3. Ideas for content would include the Delux Detox (A reference to the luxury-car driving customer base), The Not-so-gentle-Jack (A reference to the popular drink) and Core Deflation (A reference to the Inflation in the economy). We ’d have our team make monthly visits to the location in order to create and co-create with influencers (paid, at a handling charge) content for social media.

4. Ideas for content would include the Delux Detox (A reference to the luxury-car driving customer base), The Not-so<1>gentle-Jack (A reference to the popular drink) and Core Deflation (A reference to the Inflation in the economy). We ’d have our team make monthly visits to the location in order to create and co-create with influencers (paid, at a handling charge) content for social

5. We ’d also set up a Data Studio Report which would be able to track the performance of the ads in real-time media.

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