SOCIAL MEDIA MARKETING, ADVERTISING, AND INFLUENCER MARKETING FOR AN AYURVEDIC COSMETICS BRAND
The strategy for the high-end ayurvedic “cosme” brand (no sulphur) is geared towards instagram marketing, influencer marketing, social media advertising.
When it comes to social media marketing - the primary platform of focus would be “Instagram first, Facebook second”. We’d set up a content calendar and create/curate the content according to it.
Ideas for content would include things like tutorials (featuring influencers), ASMR type videos, and a look at the history of each product. External costs (like props, VOs) would be at actuals.
When it comes to influencer marketing we’d select 2 influencers every month and do a detailed, concept-oriented collab with them. These could take the form of Giveaways, and Tag-a-friend type contests.
When it comes to the advertising section (paid marketing) we’d expend a large portion of our ads on Instagram engagement, and Amazon Ads. The Instagram engagement ads would be to to target customers of other high-end beauty brands and increase engagement/visits to our page, and the Amazon Ads (initiated after setting up the Amazon listings) would be geared towards generating sales and ROI.
The dual approach of brand (through content and influencers) and ads (through platforms like Amazon) would result in higher CTRs and conversion rates when viewed across a quarterly lens.
We’d also be able to measure this process by using live reports through Google Data Studio.
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