SOCIAL MEDIA MARKETING, ADVERTISING, AND GOOGLE AD STRATEGIES FOR AN ONLINE/OFFLINE INTEGRATED TRAINING CENTRE
The strategy for the online/offline integrated training centre is based on the medium of instruction into marketing (and ads) pushing the online course, marketing (and ads) pushing the offline course
When it comes to the areas for deployment of funds - we would consider social media marketing, social media advertising and Google ads. In the space of social media marketing we’d set up a content calendar that would dictate the kinds of posts that would go out on our social media page - primarily Facebook and Instagram. The content would be such as to entice the parents of students by alluding to our past success, the faculty calibre and innovative teaching methods.
When it comes to the social media ads section (paid to Facebook0 we’d run ds to direct people to our website where they can enquire about our courses, and also to increase the engagement for the content among the target audience. For the offline courses we’d look at audiences around Hyderabad, and for the online courses we’d look at audiences across South India.
When it comes to Google ads (paid to Google) we’d run them for select keywords on Google Search. We’d also provide assistance in optimizing the landing page in order to ensure maximum conversions from PPC ads.
We’d be able to set up a Data Studio report which would show all our ads in one place - namely Facebook, Instagram and Google; in real-time.