Apr 20, 20221 min read

Social Media Marketing, Advertising, and Google Ad Strategies for an Ed-tech Company

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The strategy for the Ed-Tech company are social media marketing, social media advertising, google ads.
When it comes to social media marketing we’d work on a content calendar to keep the page consistently updated with professional content. The idea here is to disseminate the free content, and tease the paid content through our marketing in order to convince students to first browse the free content; and then sign up for the paid course (freemium). Ideas for content would include things like testimonials from the past students, an independent assessment of the material on offer, and concise infographics explaining the free content.
When it comes to the social media advertising side of things we’d set up a retargeting ad which would be further divided into first pushing website visitors to browse the free content, and then get the free users to convert to paying users. We’d also use the ads to increase targeted engagement on the page.
When it comes to Google ads (paid to Google) we’d run them against keywords related to the exams we’re helping with. We’d consult on the landing pages with the technical team to track and ensure max conversions.
We’d also set up a Data Studio report which would track our social media ads, content and Google ads in one place.

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