SOCIAL MEDIA MARKETING, ADVERTISING, AND GOOGLE AD STRATEGIES FOR A POWDERED BEVERAGE COMPANY
The strategy for the powdered beverage company is divided into social media marketing, social media advertising; and Google ads.
When it comes to social media marketing we ’d set up a content calendar which will help us schedule content for the month on Facebook and Instagram.
Ideas for content would include things like the health benefits of adaptogens, testimonials from other customers and a history of superfoods.
We ’d also be running ads (paid to Facebook) in order to enhance the engagement of the content and drive traffic to the website among health focused audiences across the UK.
We ’d also run Google ads (paid to Google) after making suitable alterations to our landing pages, in order to drive traffic to the website from interested searchers. We ’d measure performance through the use of a Data Studio report