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Social Media Advertising Strategies For An Insurance Company Engaging In A Recruitment Drive
The strategy for the insurance agent recruitment initiative is to run ads on Facebook and Instagram (for ad handling charges) in order to generate leads.
We ’d set up a localized version of the Facebook Page, and use it to target specific zipcodes with Call Ads.
We ’d use the collaterals provided by the brand (with minor modifications to meet Facebook advertising standards) and target specific age groups with different manager-centric collaterals based on the zipcode.
The ads will run across a month and will have the CTA of directing calls to the specified number
We ’d also set up a Data Studio Report in order to track the performance of the ads in terms of views, reach, and conversions. Once the first set of ads completes, we can also evaluate YouTube Ads.