SEO, SOCIAL MEDIA MARKETING AND ADVERTISING STRATEGIES FOR A PHONE/LAPTOP SERVICE PROVIDER
The strategy for the phone/laptop service provider involves Instagram marketing and Search Engine Optimization (SEO)
When it comes to Social Media Marketing, we ’d set up the content plan with a stated objective of making the page “ vibrant” in terms of its broad appeal to the target market.
Towards this end, we’d create photos, videos (Which can be shared with Youtube Shorts) and Stories which would centre around things like becoming an authority on self-care for devices, highlighting the certified parts and warranty; and talking about the free pick and diagnose option.
We ’d also run Instagram ads to increase targeted paid followers and boost engagement on the page. While running these ads; we ’d coordinate with Facebook to ensure ToS compliance.
We ’d also begin an SEO campaign, to circumvent the Google Ads being disapproved from time to time; and to also serve as a backup when the ads aren ’t running.
We’d achieve this by creating content on the site around keywords like “HP Laptop Service” and building backlinks to the same. Over a period of 7 months, this would result in the terms organically ranking on Google’s first page organic search.
We’d also set up a Data Studio report to track the performance of our content, and ads in real-time.