The strategy for the shoe brand is based on social media marketing (content creation) Advertising (Facebook/Instagram) and Search engine optimization.
When it comes to the social media marketing section, we ’d set up a content calendar which would comprise the posts to be made during the month.
We ’d also run social media ads (paid to Facebook) to generate traffic to our page and also drive engagement to our content based on the audience targeted per reference brands.
We ’d also initiate SEO through high-quality blog articles, and backlinks to the website for our target keywords to organically rank overtime on the first page of Google Search.
We ’d use Data Studio in order to track our social media ads and marketing in real-time.
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