SEARCH ENGINE MARKETING AND OPTIMISATION STRATEGIES FOR A VISION CAMERA SYSTEM BRAND
The strategy for the vision camera system brand involves a mix of Google Ads and Google SEO (Search Engine Optimization).
When it comes to Google ads, we ’d set up a group of keywords based on the product name, the requirement of the supplier to the auto industry and our company name.
These keywords would trigger ads in certain pin codes based on a daily budget and result in clicks (Cost Per Click) to our website landing page where enquiries can be created.
We’d also create content and make alterations to the metatext of the website in order to maintain proper On Page Optimization. We’d then build backlinks from other websites to our website in order to increase ranking over time, on Organic Search.
We will measure the progress of ads, and SEO (Which will stand us in good stead when the ads give out for the day) using Google Data Studio reports.