Create a Lasting Impression with Powerful Mascot Design in India.
The amalgamation of your brand ideology with a symbolic representation or design character is called Mascot. Mascots help to serve as the character or ambassador for a brand or company. The idea behind mascot design is to make brands easy to recognize, distinguish and also remember. It is like a symphony of great ideas. There are endless possibilities to create visual content online using mascot design.
Some brands use their mascots in such a way as to make them engage with the customers directly. This increases brand awareness and reaches among potential customers. Mascot design is gaining more popularity in Chennai and Sociall.in is one such company that deals with Mascot design in India.
The amalgamation of your brand ideology with a symbolic representation or design character is called Mascot. Mascots help to serve as the character or ambassador for a brand or company. The idea behind mascot design is to make brands easy to recognize, distinguish and also remember. It is like a symphony of great ideas. There are endless possibilities to create visual content online using mascot design.
What is Mascot design in marketing ?
Mascot originated from the French word “mascotte” which meant lucky charm. Historically the term “mascot” was applied to figures of people, animals or objects that were taken as a symbol of good luck by a particular group of people. That may be one of the reasons why they are so popular in the design for user experience and marketing goals as they have a direct connection to conversions and profit by positive feedback and emotional appeal.
Mascots can be used as marketing tools as they can endorse the company on a more personal level by acting like “spokes character”. Mascot endorsement is found to be more efficient and less expensive than a celebrity or other types of endorsement. Mascot design helps us to come up with more creative strategies for marketing campaigns. Mascots help the brand get a more human-centred identity. Sociall.in is one such company that uses Mascot design for marketing in India.
Benefits of Mascot Design
Enhanced communication – It helps to directly engage and communicate with potential customers, provide visual prompts with various facial expressions, reflect the mood of the user with different graphic variations of the mascot.
Flexibility – Mascots can work effectively with celebrities for product or service endorsement. It can reflect any trait or character and can be changed according to the need of the product.
Memorable and easy to recognize – Our brains are mostly visually-driven, it works in such a way that we notice images faster and remembers them better than text. Mascots tend to have more human-like features and it makes it very easy to remember them due to particular associations.
Mascot design process
Concept stage – Coming up with a concept for a mascot that merges well with the brand. It should be tailored to suit the target audience.
Sketching – Creating different sketches that will work well for the brand and then proceeding to digital version once the final design is selected.
Digitalization – Creating a scalable vector image based on the sketch. Add details such as the colours, details and shadows. Once the mascot design is finalized it can be directly used on your website, social media or anywhere it is needed.
Mascot Strategy – Prepare a Visual Strategy that will help plan how and where to use the character on a particular website, social media and any kind of marketing materials.
Add one – Having different variations of the character such as emotions, actions and to put the character in various contexts to suit the particular website, blog and social media.
About Us
Sociall.in, a Chennai-based social media management company with a global reach, understands the specific needs of educational institutions. We offer comprehensive social media management services that go beyond simply creating and posting content. Our team of experienced social media professionals develops data-driven strategies, creates engaging content, and manages your social media presence across all major platforms, including Facebook, Instagram, Twitter, and LinkedIn.
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